Wondering why small businesses should automate? Recent data suggests that marketing automation increases sales-qualified leads by 32%—and an estimated 44% of companies see ROI from this transition within the first six months after deployment.
These data points alone show us that marketing automation and lead management are justified, strategic investments for any business. After all—you need the leads flowing in for conversions and profit potential, and you need a smart way to keep them coming that won’t compromise your limited time and resources. Enter: Marketing automation and lead management.
Read on to learn more about four critical ways your business can benefit from both tech marketing and lead management automation, and how The Growth Amplifier can support your business as your all-in-one marketing automation and payment solution.
1. Save Time and Focus on What Matters
Instead of wondering why small businesses should automate, business owners should shift the line of reasoning to ask why small businesses shouldn’t.
We’ll be the first to tell you: There really aren’t good reasons not to.
Marketing automation is designed to save time and cost at its core, automating repetitive tasks like email follow-ups, social media posts, and ad campaigns. With this weight off your plate, you’re able to redirect your attention to higher-level tasks: like running the day-to-day operations of your business—and that’s a win-win-win for everyone.
2. Boost Lead Nurturing and Conversion Rates
As seen in the data points above, marketing and automation technology is proven to boost lead nurturing and conversion rates for businesses across industries. Why? The answer is simple—clients and prospects want timely, personalized communication because it builds trust and they feel cared for. Every single touchpoint that you can automated or personalize, then, increases your potential chances of conversion.
Marketing automation technology can be used across your email campaigns, automated responses, and social media channels; easily nurturing your cold and warm leads through to the end goal of conversion. Most tools in this space are also equipped with advanced tracking support and integration opportunities so no lead slips through the cracks.
3. Improve Marketing Consistency
People invest in what they can trust. Automated systems are helpful as you grow and scale, ensuring that your business tone and messaging remain consistent across your platforms of choice. While this may seem insignificant compared to other profit-driving activities, it isn’t. In fact, consistency in this area is critical for a small business to establish brand recognition over time, which ultimately leads to more sales and longer customer lifetime value.
4. Scale Marketing Efforts Without Extra Overhead
Automation and integrated solutions make it easier to scale marketing efforts as your business grows without needing to hire additional staff. A simple one-time or annual investment in your tech stack ensures your business can handle higher lead volumes without further resource consumption.
Take The Stress Out Of Growth With The Growth Amplifier
Ready to take your business to the next level? It’s time to implement The Growth Amplifier. Our tool changes the game when it comes to your ability to grow and convert, automating every key marketing and lead management task for you. Connect with us today to learn more.